Startups Marketing Lead

The role

You will own startup marketing end-to-end to turn the startup program into a growth engine. This includes managing the partner ecosystem, community presence, acquisition programs, and brand presence for founders and engineers.

What you will do

• Represent Sentry at YC Demo Day, accelerator demo days, founder dinners, and SF and NY Tech Week
• Partner with the events team to design founder-focused events
• Build relationships with people building the next generation of companies
• Turn YC and a16z Speedrun type programs into a partner program across accelerators, incubators, VC platform teams, and startup deal aggregators
• Bundle partner benefits into one offer
• Showcase companies in the program with case studies, launch shoutouts, social, and video
• Own day-to-day program ops including applications, eligibility, credits, and onboarding
• Evolve the credits structure and advocate for startup needs
• Design programs that move early-stage companies from free plan to active and successful paid

Required qualifications

• 7+ years in marketing, growth, or partnerships
• Significant time spent working with or inside early-stage startups
• Experience building programs from scratch
• Track record of working across growth, brand, community, and partnerships
• Familiarity with the developer tools or B2B SaaS ecosystem
• Experience managing partner relationships

Nice to have

• you came to marketing from somewhere unexpected – operations, policy, legal, engineering

About the company

Sentry helps developers fix errors and performance issues before users notice. It is an application monitoring standard trusted by 200,000+ organizations.