Director of Web and Digital Experience

The role

You will define and drive the digital experience strategy for Sequoia, Transform, and Sempervirens brands. You will collaborate with marketing, product, web engineering, and creative teams to deliver cohesive customer experiences.

What you will do

• Own the overarching web strategy including site updates, landing pages, testing, and optimization.
• Collaborate with marketing, web engineering, creative, and product teams to build site experiences.
• Drive continuous experience improvement through a web experience roadmap and weekly sprint planning.
• Analyze and monitor page performance and user behavior to generate data-driven hypotheses.
• Develop understanding of members and site visitors through data and cross-functional partnerships.
• Partner with analytics to establish a measurement framework, define KPIs, and manage forecasts.
• Define and execute SEO initiatives and content opportunities.
• Leverage personalization capabilities to create digital experiences.
• Establish systems of governance, standards, and technical requirements.

Required qualifications

• 7+ years experience leading integrated web strategy and complex web programs at a tech, consumer finance or innovative, consumer brand.
• Strong leadership presence with ability to lead, influence, and direct projects and processes across multiple teams.
• Experience using data and insights to inform requirements, ideas, and strategies.
• Hands-on experience with CMS (WordPress), A/B testing tools, site analytics (Google Analytics) and business intelligence tools.
• Well-versed in the technical aspects of running a website, UX, SEO, domain management, HTML/CSS/Javascript.
• Demonstrated understanding of SEO fundamentals and the interaction between site architecture and content.
• Effective communication skills with the ability to articulate strategies and plans to a wide variety of audiences.
• Effective communication and presentation skills to present plans to leadership and stakeholders.
• Ability to adapt and thrive within the fast pace and ambiguity of a growth organization.

Benefits

• base salary
• performance-based bonus programs
• comprehensive benefits package

Before you apply

• Only candidates within a commutable distance to our Mexico City office will be considered.

About the company

Sequoia is a strategic partner helping investor-backed companies achieve business goals through smarter people spend. They provide an expert advisory team and integrated platform to help clients drive business impact.