Product Marketing Manager

The role

You will define how AI robotics products are positioned and brought to market. You will work cross-functionally with Product, Sales, and Engineering to lead product launches and develop content.

What you will do

• Define and refine product messaging and value propositions
• Translate AI and robotics capabilities into narratives
• Develop tailored messaging for verticals and market segments
• Lead product and feature launches end-to-end
• Coordinate internal enablement and external rollout activities
• Create and manage sales enablement materials
• Support Sales with training and demo narratives
• Develop product-focused content like solution briefs and white papers
• Conduct market research and competitor analysis
• Define and track product marketing success metrics

Required qualifications

• Completed studies in Business, Marketing, Engineering, or a related field
• Several years of experience in B2B product marketing
• Strong understanding of enterprise buyer journeys and complex value chains
• Experience with launching and positioning technical products in B2B markets
• Confident use of marketing tools such as HubSpot, Notion, Figma, or equivalents
• Experience working cross-functionally with Product, Sales, and Engineering
• Hands-on mentality with strategic thinking ability
• Excellent communication skills in German and English
• Structured, analytical, and customer-centric work style

Nice to have

• Experience in tech, AI, SaaS, or industrial automation

Benefits

• Wellpass (gym membership)
• Flexible working hours
• Option to work from home when needed
• A motivated team and an open corporate culture
• Competitive compensation
• Excellent career development opportunities

Before you apply

• Take-home assignment involving a short, role-relevant task
• Cultural fit interview
• Technical fit interview
• On-site visit

About the company

Sereact is a company working with AI robotics products.