Senior Field Marketing & ABM Manager, EMEA

London. Posted 2 months ago

The role

You will build the EMEA field marketing and ABM motion from zero. You will design field marketing experiences and orchestrate ABM programs to support sales and strategic accounts.

What you will do

Define the EMEA go-to-market strategy for field programs across UK&I, DACH, Benelux, and the Nordics
Design 1:1, 1:few, and 1:many field marketing experiences
Orchestrate ABM programs with Strategic accounts across channels
Partner with sales to understand territory priorities, account dynamics, and pipeline gaps
Participate in deal strategy
Adapt global programs for Europe and feed EMEA ideas back to the US
Track impact through account engagement, pilots started, velocity, and closed-won revenue
Create feedback loops with Sales leadership
Test unconventional tactics

Required qualifications

5-7+ years experience in field, experiential, growth, or ABM marketing
Experience running programs across multiple European markets, not just the UK
Proficiency with Salesforce, Hubspot [or similar], and intent tools [6sense, Demandbase, or similar]
Proven track record of running regional field programs, account-based campaigns, or growth programs that drove measurable pipeline and revenue
Strong data analysis skills
Deep experience partnering with Sales teams and marketing to Enterprise and Strategic companies
Creative thinker
Comfortable moving fast, experimenting, and adjusting in real time
Strong collaborator
Comfortable with 25% travel across EMEA, up to 50% seasonally
Based in London
Right to work in the UK

Nice to have

Previous experience marketing to IT, Engineering, or Security leaders
Experience as an early or first marketing hire in a new region
Additional European languages

Benefits

Impact: Be a key player in shaping the success of our product and company
Growth: Build a fundamentally new AI product offering and grow rapidly with the company
Culture: Join a culture that values innovation, ownership, accountability, and fun

About the company

Serval is an AI-native enterprise service management platform that automates work. Headquartered in San Francisco, it has raised $277 million from investors including Sequoia Capital and Redpoint Ventures.