Head of Field Marketing, Commercial

The role

You will own the field marketing strategy for Mid-Market, Enterprise, and Majors segments. You will lead a team of field marketers to build repeatable programs, playbooks, and machines that create pipeline at scale.

What you will do

• Own the field marketing strategy for Mid-Market, Enterprise, and Majors
• Design a repeatable program portfolio including dinners, roadshows, roundtables, and ABM
• Refine program machines including invite sequences, AE follow-up motions, and Salesforce tracking
• Partner with segment VPs and RVPs on territory plans and target account lists
• Partner with Global Events to maximize pipeline from conferences and owned events
• Own the segments' budget and reporting
• Lead and grow the team of field marketers

Required qualifications

• 7-10+ years in field marketing, ABM, or demand generation
• Proven track record building scalable, repeatable field programs that drove measurable pipeline and closed-won revenue
• Experience managing a team of field marketers
• Deep experience partnering with sales leaders and large AE teams
• Strong operational skills with Salesforce, HubSpot (or similar), sales engagement tools (Amplemarket, Outreach, or similar), event platforms, and intent tools (6sense, Demandbase, or similar)
• Strong data skills
• Comfortable with 25% travel with variances seasonally

Benefits

• Impact: Be a key player in shaping the success of our product and company
• Growth: Build a fundamentally new AI product offering and grow rapidly with the company
• Culture: Join a culture that values innovation, ownership, accountability, and fun

About the company

Serval is an AI-native enterprise service management platform that automates work. Headquartered in San Francisco, it has raised $277 million from investors including Sequoia Capital and Redpoint Ventures.