Product Marketing Lead

The role

The Product Marketing Lead will own positioning, messaging, and product launches for the Serval platform. This person will sit at the center of product, sales, and marketing to build the PMM playbook.

What you will do

• Own positioning and messaging for Serval
• Lead product launches from tiering to GTM plan to execution
• Build the sales enablement layer including pitch decks and battle cards
• Become the resident expert on buyers in IT, security, and ops
• Drive competitive intelligence
• Partner with demand gen and content on campaigns and thought leadership
• Support pricing and packaging work
• Create customer-facing proof like case studies and ROI narratives

Required qualifications

• 7+ years in product marketing
• Track record of owning positioning and launches end to end
• Strong writing
• Deep comfort partnering with sales
• Analytical instincts
• Bias to action and comfort with ambiguity

Nice to have

• experience with ITSM, IT operations, identity/access, security, or AI/agent products

Benefits

• Impact: Be a key player in shaping the success of our product and company
• Growth: Build a fundamentally new AI product offering and grow rapidly with the company
• Culture: Join a culture that values innovation, ownership, accountability, and fun

About the company

Serval is an AI-native enterprise service management platform that automates work. Headquartered in San Francisco, it has raised $277 million from investors including Sequoia Capital and Redpoint Ventures.