Head of Associate AE

The role

You will build and lead a founding early-career sales apprenticeship program. You will own recruiting, curriculum delivery, coaching, and graduation for Associate AEs to drive pipeline.

What you will do

• Design and launch the Associate AE Program from the ground up
• Recruit and hire each cohort
• Run a 6-9 month, three-phase program
• Coach Associates through call reviews, mock discovery, objection handling, demo certification and deal strategy
• Own pipeline results across segments
• Build the apprenticeship model by pairing Associates with top AEs and sales managers
• Recruit company leaders to deliver curriculum modules and build a training library
• Partner with sales leadership on graduation and readiness reviews
• Implement the program's operating rhythm and economics
• Work with marketing and leadership on employer brand and recruiting events

Required qualifications

• 5+ years of B2B SaaS sales experience
• At least 2 years leading and developing SDR, BDR or early-career sales orgs
• Prior experience as a quota-carrying AE
• Proven track record of developing reps who were promoted into closing roles
• Strong command of conversion data, forecasting and CRM discipline
• Exceptional coaching and teaching ability
• Experience building curriculum, certifications or enablement programs
• Experience selling to, or coaching reps who sell to, technical buyers in IT, Security or Engineering
• Based in or willing to relocate to San Francisco or New York and work from our office five days a week

Nice to have

• Experience building or running an Associate AE, rotational or leadership development program
• Leadership experience at fellow AI-native companies
• Experience launching a program from 0 to 1 and scaling it cohort over cohort
• Familiarity with sales methodologies (MEDDPICC, Command of the Message, Challenger, etc.)
• Familiarity with modern sales tech (Salesforce, Gong, Amplemarket, Claude, Nooks, Clay, etc.)
• Experience partnering with universities, alumni networks or campus recruiting teams
• Ambition to grow into a broader sales leadership role

Benefits

• Impact: Be a key player in shaping the success of our product and company
• Growth: Build a fundamentally new AI product offering and grow rapidly with the company
• Culture: Join a culture that values innovation, ownership, accountability, and fun

About the company

Serval is an AI-native enterprise service management platform that automates work. Headquartered in San Francisco, it has raised $277 million from investors including Sequoia Capital and Redpoint Ventures.