Content Marketing Manager

The role

The Content Marketing Manager owns the content engine to turn the company's point of view into pipeline. You will plan, write, and ship stories, customer narratives, and campaigns for CIOs and IT leaders.

What you will do

• Plan and run a 12-month content roadmap mapped to funnel stage, buyer persona, and pipeline goals.
• Produce blog posts, long-form guides, web copy, and campaign assets.
• Interview customers and turn results into case studies, quotes, and proof points.
• Shape executive points of view with founders and leaders into bylines, posts, and talks.
• Repurpose major pieces across web, email, social, and events.

Required qualifications

• 5+ years in content marketing.
• At least 2 years in B2B SaaS selling to technical or enterprise buyers.
• A portfolio of writing including long-form pieces, customer stories, and campaign work.
• Strong editorial judgment.
• Comfort with technical subjects including IT, identity, and service management.
• A track record tying content to pipeline.
• Ownership and speed.
• Clear, direct written communication.

Nice to have

• Ghostwriting for founders or executives on LinkedIn and in bylines.
• SEO and AI search (answer engine) optimization experience.
• Comfort using AI tools in your writing workflow.
• Experience producing video, podcast, or event content.

Benefits

• Impact: Be a key player in shaping the success of our product and company.
• Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
• Culture: Join a culture that values innovation, ownership, accountability, and fun.

About the company

Serval is an AI-native enterprise service management platform that automates work. Headquartered in San Francisco, it has raised $277 million from investors including Sequoia Capital and Redpoint Ventures.