Serval
Senior Strategic Field Marketing Manager- Central
Austin. Posted 18 days ago
The role
You will partner with Strategic Sales to run high-impact field programs and execute 1:1 ABM plays for strategic accounts. You will define the US central go-to-market strategy and design various field marketing experiences.
What you will do
- Define the US central go-to-market strategy for field programs
- Design 1:1, 1:few, and 1:many field marketing experiences
- Orchestrate ABM programs with Strategic accounts across channels
- Partner with Sales to understand territory priorities and participate in deal strategy
- Track impact through account engagement, pilots started, velocity, and closed-won revenue
- Create tight feedback loops with Sales leadership
- Test unconventional tactics
Required qualifications
- 5-7+ years experience in field, experiential, and ABM marketing
- Proficiency with Salesforce, Hubspot (or similar), and intent tools (6sense, Demandbase, or similar)
- Proven track record of running regional field programs, account-based campaigns, or growth programs that drove measurable pipeline and revenue
- Strong data analysis skills
- Deep experience partnering with Sales teams and marketing to Enterprise and Strategic companies
- Creative thinker who can turn a vague goal into a concrete, compelling plan and crush the execution
- Comfortable moving fast, experimenting, and adjusting in real time
- Strong collaborator who earns trust with Sales quickly
- Comfortable with 25% travel, up to 50% seasonally
Nice to have
- Previous experience marketing to IT, Engineering, or Security leaders
Benefits
- Impact: Be a key player in shaping the success of our product and company
- Growth: Build a fundamentally new AI product offering and grow rapidly with the company
- Culture: Join a culture that values innovation, ownership, accountability, and fun
About the company
Serval is an AI-native enterprise service management platform that automates work. Headquartered in San Francisco, it has raised $277 million from investors including Sequoia Capital and Redpoint Ventures.