Senior Field Marketing Manager, Public Sector

Remote. Posted 4 days ago

The role

You will build and run a field marketing program for the Public Sector segment. You will own the strategy, execute events, and partner with sales to turn spend into pipeline.

What you will do

Own the Public Sector field marketing strategy.
Run Public Sector programs in and around DC.
Choose and execute third party public sector conferences and summits.
Partner with Public Sector AEs on account based plays.
Work with legal or compliance to review events and gifts for government attendees.
Build sales resource docs for every event.
Build co-marketing with key partners.
Track registrations, attendance, meetings, pipeline, and report on results.

Required qualifications

5 or more years in field marketing, events, or ABM.
At least 2 years running programs whose main audience was the public sector (federal, state, or local) or a regulated segment.
Strong event execution including vendors, budgets, contracts, logistics, registration, follow-up workflows, and ROI dashboards.
Deep working knowledge of the rules for engaging government employees including gift and widely attended gathering limits (5 CFR 2635), procurement integrity, fiscal year timing, and contract vehicles
Fluency with Salesforce.
Fluency with an outreach tool such as Amplemarket.
Comfort building simple reports on your own.

Nice to have

IT, security, identity, or AI software experience.
An existing clearance, or the ability to obtain one.
Relationships with public sector associations and trade groups.
Experience at a high growth startup where you built the process rather than inherited it.

Benefits

Impact: Be a key player in shaping the success of our product and company.
Growth: Build a fundamentally new AI product offering and grow rapidly with the company.
Culture: Join a culture that values innovation, ownership, accountability, and fun.

About the company

Serval is an AI-native enterprise service management platform that automates work. Headquartered in San Francisco, it is used by companies including Fox, Live Nation, Notion, Ramp, and Lucid Motors.