Senior Strategic Field Marketing Manager, East

The role

You will define the East Coast go-to-market strategy for field programs and execute 1:1 ABM plays for strategic accounts. You will partner with Strategic Sales to design field marketing experiences and orchestrate ABM programs across multiple channels.

What you will do

• Define the East Coast go-to-market strategy for field programs
• Design 1:1, 1:few, and 1:many field marketing experiences
• Orchestrate ABM programs with Strategic accounts across channels
• Partner with Sales to understand territory priorities and participate in deal strategy
• Track impact through account engagement, pilots, velocity, and closed-won revenue
• Create feedback loops with Sales leadership to improve territory strategy
• Test unconventional tactics

Required qualifications

• 5-7+ years experience in field, experiential, growth, or ABM marketing
• Proficiency with Salesforce, Hubspot (or similar), and intent tools (6sense, Demandbase, or similar)
• Proven track record of running regional field programs, account-based campaigns, or growth programs that drove measurable pipeline and revenue
• Strong data analysis skills
• Deep experience partnering with Sales teams and marketing to Enterprise and Strategic companies
• Creative thinker who can turn a vague goal into a concrete, compelling plan and crush the execution
• Comfortable moving fast, experimenting, and adjusting in real time
• Strong collaborator who earns trust with Sales quickly
• Comfortable with 25% travel, up to 50% seasonally

Nice to have

• Previous experience marketing to IT, Engineering, or Security leaders

Benefits

• Impact: Be a key player in shaping the success of our product and company
• Growth: Build a fundamentally new AI product offering and grow rapidly with the company
• Culture: Join a culture that values innovation, ownership, accountability, and fun

About the company

Serval is an AI-native enterprise service management platform that automates work. Headquartered in San Francisco, the company has raised $277 million from investors including Sequoia Capital and Redpoint Ventures.