Serval

Product Marketing Manager

San Francisco. Posted a month ago

The role

The Product Marketing Manager will build and scale a sales enablement engine. This person will translate complex AI capabilities into messaging, narratives, and enablement materials to help Account Executives ramp faster and deliver stronger demos.

What you will do

  • Build and scale the sales enablement program including onboarding, demo certification, objection handling, and competitive education
  • Improve sales ramp time by creating high-impact content like one-pagers and cheatsheets
  • Translate complex product capabilities into clear messaging and sales narratives
  • Partner with Engineering and Sales leadership to prepare AEs to sell new capabilities
  • Identify friction points in the sales process and build assets to move deals forward
  • Listen to Gong calls to design agentic AI workflows that surface objections and winning talk tracks
  • Prototype, deploy, and own an AI-powered enablement engine
  • Become the internal model for a modern enablement function

Required qualifications

  • 3+ years of product marketing experience at a high-growth B2B technology company
  • Sales enablement must be a key component of experience
  • Strong oral and written communication for various audiences, including technical content
  • Comfort using AI tools in your daily workflow
  • Aptitude and appetite for building agentic systems to scale output
  • Willingness to travel domestically to train AEs at other offices
  • Bachelor's degree

Nice to have

  • Direct experience with building agentic systems

Benefits

  • Impact: Be a key player in shaping the success of our product and company
  • Growth: Build a fundamentally new AI product offering and grow rapidly with the company
  • Culture: Join a culture that values innovation, ownership, accountability, and fun

About the company

Serval is an AI-native enterprise service management platform that automates work. Headquartered in San Francisco, the company has raised $277 million from investors including Sequoia Capital and Redpoint Ventures.

Product Marketing Manager at Serval | JobZoey