Serval
Head of Global Events
San Francisco. Posted 8 days ago
The role
You will own Serval's global events strategy and calendar, including owned summits, user conferences, and flagship programs. You will build and lead a global events team and manage international expansion into markets like EMEA and APAC.
What you will do
- Own Serval's global events strategy and calendar
- Lead international expansion of the events program
- Build, lead, and grow a high-performing events team
- Design experiences to shape brand perception and drive pipeline and revenue
- Own global budgets, vendor and agency relationships, and venue sourcing
- Orchestrate across Executive, Product, Sales, Partnerships, and Customer teams
- Partner with Field Marketing and regional sales leaders
- Set goals and track metrics like pipeline sourced and executive attendance
- Establish global playbooks, systems, and standards
Required qualifications
- 10+ years in event marketing
- 3+ years leading an events team
- Proven owner of large-scale B2B events with executive audiences
- Hands-on experience running events internationally across EMEA and/or APAC
- Track record of driving measurable pipeline and revenue impact through events
- Experience owning and managing large, multi-region event budgets
- Proficiency with event management platforms (Splash, Cvent, or similar)
- Proficiency with CRM systems (Salesforce)
- Proficiency with marketing automation tools
- Experience with virtual and hybrid event strategies
- Ability to travel about 30-40%, including international travel
Nice to have
- preferably in high-growth B2B SaaS or enterprise tech
Benefits
- Impact: Be a key player in shaping the success of our product and company
- Growth: Build a fundamentally new AI product offering and grow rapidly with the company
- Culture: Join a culture that values innovation, ownership, accountability, and fun
About the company
Serval is an AI-native enterprise service management platform that automates work. Headquartered in San Francisco, the company has raised $277 million from investors including Sequoia Capital and Redpoint Ventures.