Field Marketing Manager

The role

The Field Marketing Manager will work with Sales to execute field programs and account-based marketing plays. You will plan and run field marketing experiences and manage event logistics end to end.

What you will do

• Help plan and run field marketing experiences like regional dinners, happy hours, and hackathons.
• Support ABM programs for key accounts across direct mail, events, digital, gifting, and content.
• Own the logistics and execution of field events end to end including venues, vendors, invites, registration, on-site coordination, and follow-up.
• Partner with Sales to understand territory priorities and account dynamics.
• Track program impact including account engagement, attendance, pilots started, and pipeline influenced.
• Test new tactics and bring ideas to the table.

Required qualifications

• 1-2 years of experience in field, event, growth, or ABM marketing (internships and adjacent roles count).
• Familiarity with, or eagerness to quickly learn, tools like Salesforce, HubSpot (or similar), and intent platforms (6sense, Demandbase, or similar).
• Strong organizational skills and attention to detail.
• Comfort with data to pull basic reports, read metrics, and use them to make decisions.
• A collaborative style.
• Comfortable moving fast, experimenting, and adjusting in real time.
• A creative thinker who can turn a rough goal into a concrete plan and follow through on execution.
• Comfortable with roughly 25% travel, up to 50% seasonally.

Nice to have

• Exposure to marketing toward IT, Engineering, or Security audiences.
• Experience supporting events or campaigns in a B2B or startup environment.

Benefits

• Impact: Be a key player in shaping the success of our product and company.
• Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
• Culture: Join a culture that values innovation, ownership, accountability, and fun.

About the company

Serval is the AI-native enterprise service management platform that automates the work legacy IT service management tools only track. Headquartered in San Francisco, the company has raised $277 million from investors including Sequoia Capital, Redpoint Ventures, First Round, General Catalyst, and Elad Gil.