Senior Strategic Field Marketing Manager, West

The role

You will define the West Coast go-to-market strategy and design field marketing experiences. You will partner with Strategic Sales to execute ABM programs and track impact on revenue and pipeline.

What you will do

• Define the West Coast go-to-market strategy for field programs.
• Design 1:1, 1:few, and 1:many field marketing experiences.
• Orchestrate ABM programs with Strategic accounts across channels.
• Partner with Sales to understand territory priorities and participate in deal strategy.
• Track impact through account engagement, pilots, velocity, and closed-won revenue.
• Create feedback loops with Sales leadership to improve strategy.
• Test unconventional tactics.

Required qualifications

• 5-7+ years experience in field, experiential, and ABM marketing.
• Proficiency with Salesforce, Hubspot (or similar), and intent tools (6sense, Demandbase, or similar).
• Proven track record of running regional field programs, account-based campaigns, or growth programs that drove measurable pipeline and revenue.
• Strong data analysis skills.
• Deep experience partnering with Sales teams and marketing to Enterprise and Strategic companies.
• Creative thinker who can turn a vague goal into a concrete, compelling plan and crush the execution.
• Comfortable moving fast, experimenting, and adjusting in real time.
• Strong collaborator who earns trust with Sales quickly.
• Comfortable with 25% travel, up to 50% seasonally.

Nice to have

• Previous experience marketing to IT, Engineering, or Security leaders

Benefits

• Impact: Be a key player in shaping the success of our product and company.
• Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
• Culture: Join a culture that values innovation, ownership, accountability, and fun.

About the company

Serval is an AI-native enterprise service management platform that automates work. Headquartered in San Francisco, it has raised $277 million from investors including Sequoia Capital and Redpoint Ventures.