Head of Field Marketing, Strategic

The role

You will own the field marketing strategy for the Strategic segment and lead a team building 1:1 programs for large accounts. You will partner with sales leadership to reach CIOs and help close large deals through executive-level experiences and multi-threaded plays.

What you will do

• Own the field marketing strategy for the Strategic segment
• Lead a team in building and running 1:1 ABM programs
• Set the bar for executive-level experiences like dinners and private briefings
• Participate in deal strategy to understand pipeline, champions, and blockers
• Partner with Global Events to tailor flagship moments for Strategic accounts
• Carry a pipeline target for the Strategic segment and own the budget
• Manage field marketers by setting goals, coaching, and hiring

Required qualifications

• 7-10+ years in field, ABM, or executive marketing
• At least 3 years focused on Strategic, Global, or Fortune 500 accounts
• Proven track record of 1:1 ABM programs driving pipeline and closed-won revenue
• Experience marketing to C-suite and senior IT buyers
• Experience partnering with senior sales leaders
• Strong operational skills with Salesforce, HubSpot (or similar), sales engagement tools, event platforms, and intent tools
• Strong data skills to build reports and interpret account signals
• Experience building playbooks and managing a team of field or ABM marketers

Benefits

• Impact: Be a key player in shaping the success of our product and company
• Growth: Build a fundamentally new AI product offering and grow rapidly with the company
• Culture: Join a culture that values innovation, ownership, accountability, and fun

About the company

Serval is an AI-native enterprise service management platform that automates work. Headquartered in San Francisco, it has raised $277 million from investors including Sequoia Capital and Redpoint Ventures.