Marketing designer

The role

This person will own positioning and messaging strategy and drive go-to-market for launches. You will create sales enablement assets and produce product marketing materials.

What you will do

• Own positioning and messaging strategy
• Conduct market and user research
• Write high-converting copy for landing pages, ads, emails, social, and web content
• Drive go-to-market for launches
• Create sales enablement assets including pitch decks, one-pagers, case studies, and ROI calculators
• Produce product marketing materials including demos, launch assets, and customer stories
• Run experiments and optimize campaigns, messaging, and lifecycle flows

Required qualifications

• 5+ years in product marketing, growth-focused content marketing, messaging, or similar, at a fast-paced B2B SaaS company
• Strong instincts for copywriting, messaging and positioning
• Proven ability to create high-impact assets across formats
• Exceptional storytelling skills
• Experience turning customer insights into powerful narratives
• Data-driven mindset
• Great collaborator
• Startup-ready: resourceful, scrappy, thrivers in ambiguity, and a TRUE owner

About the company

Shapes is building an AI-native people platform to reinvent how companies run people operations. It is a small, fast-moving team.