Growth Lead

The role

You will build and scale paid acquisition at Shapes. You will lead strategy, budget, and execution across channels to drive qualified leads and pipeline.

What you will do

• Build and scale multi-channel paid acquisition strategy across Meta, LinkedIn, and other display and social platforms
• Manage significant paid media budgets with focus on performance metrics
• Build, test, and iterate high-converting landing pages and web experiences
• Collaborate with creative, content, and marketing ops to develop ads and experiences
• Establish testing frameworks for ad creative, audience segmentation, messaging, and page variants
• Build and manage a lean, high-output growth team
• Develop attribution models and measurement frameworks
• Create the operating rhythm for growth including weekly reviews, monthly planning, and quarterly goal-setting
• Stay ahead of platform changes, creative trends, and B2B acquisition best practices

Required qualifications

• 6+ years in performance marketing, user acquisition, or growth marketing at a SaaS company
• Proven track record managing significant paid media budgets and delivering consistent, profitable growth
• Deep expertise in paid social and discovery channels with hands-on campaign management experience
• Strong landing page and conversion optimization skills
• Creative performance instincts
• Analytical rigor
• Experience with attribution, incrementality testing, and connecting marketing spend to revenue outcomes
• Exceptional organizational skills and communication
• Startup mentality: resourceful, scrappy, comfortable with ambiguity, and energized by building from the ground up

Nice to have

• Search is a big plus

About the company

Shapes is building an AI-native people platform to reinvent how companies run people operations. It is a small, fast-moving team.