Shepherd
Director of Marketing
San Francisco. Posted 25 days ago
The role
You will own how Shepherd reaches and engages commercial insurance brokers through brand building, content development, and event programs. You will set strategy, run programs, and build the marketing team to drive submissions.
What you will do
- Build the events program including broker dinners, roundtables, roadshows, and industry conferences
- Work with underwriting and business development to target specific brokers and markets
- Create repeatable event playbooks with clear follow-up and measurement
- Develop campaigns to engage brokers and deepen existing relationships
- Own the content strategy by working with underwriters and experts
- Test digital and offline channels including email, LinkedIn, direct mail, and trade publications
- Measure programs to scale what drives first and repeat submissions
- Build Shepherd's brand in the commercial insurance market
- Own marketing priorities, budgets, and reporting
- Hire, coach, and grow the marketing team and manage agencies and vendors
Required qualifications
- 8+ years in B2B marketing
- Experience owning programs or leading teams at a high-growth company
- Track record of building and running field marketing programs
- Experience building campaigns across digital and offline channels
- Strong content skills with measurable commercial results
- Experience marketing to a professional audience
- Data-driven approach
- Creativity, hustle, and strong execution
- AI-native working habits
Nice to have
- Experience in insurance, insurtech, fintech, construction tech, or another B2B industry
Benefits
- 100% contribution to health, dental, and vision
- Fertility benefits and family building support
- Flexible PTO
- Daily lunches, dinners, and snacks
- Access to premium coaching, including leadership development
- Competitive 401(k) Plan
- Dog-friendly office
About the company
Shepherd rebuilds commercial insurance with software, data, AI, and deep underwriting expertise. The company develops insurance products and partners with established insurers to back coverage.