VP of Product, Growth

The role

The VP of Product, Growth owns the acquisition, activation, retention, referral, and revenue stages of the funnel. You will manage a team of 3 engineers to scale product signals, implement experimentation, and set Growth KPIs.

What you will do

• Own the five funnel stages and conversion rates
• Manage funnel instrumentation and data trust
• Turn product, marketing and CRM data into signals for the account team
• Define the boundary between product-led and account-led motions
• Manage the Growth org including hiring, design, and budget
• Set Growth operating cadence including KPIs, SLAs, and experiment frequency
• Own Growth AI adoption and automation
• Personally make and defend experiment calls
• Hire and coach the Growth team
• Represent Growth to the CEO and executive team

Required qualifications

• Growth or product leadership experience, ideally through a comparable growth-stage transition
• B2B SaaS experience
• Ownership of a product-led growth motion running alongside a sales-assisted or account-led function
• Hands-on experimentation across the full funnel, from website conversion to lifecycle
• Technical fluency in funnel instrumentation and product analytics
• Hands-on experience building or running agentic workflows with AI tooling

Nice to have

• Vertical tech background
• Series B scale-up experience

Benefits

• Equity
• 20 days annual leave plus sick, carer's and compassionate leave
• 16 weeks primary carer parental leave
• 6 weeks secondary carer parental leave
• EAP
• L&D budget
• Home office setup
• Weekly catered lunches
• Work-from-anywhere weeks
• Flex days

Before you apply

• Candidates who have read the provided public resources tend to have better conversations

About the company

Sitemate builds software and AI agents for the built world, helping construction, infrastructure and industrial companies work smarter and faster. They are backed by Blackbird and have 200 people across 18+ countries.