Product Marketing Manager

The role

The Product Marketing Manager will bring products to market through positioning, launches, and customer adoption. You will work across multiple business lines to drive product usage and revenue growth.

What you will do

• Owner of all launches, positioning, competitive analysis, naming, pricing, channel and messaging
• Define ideal customer profile and build knowledge-base with Product team
• Build launch plans from pre-launch testing to go-live
• Owner of activation, retention and expansion post-launch
• Carry out product communication post-launch to grow usage
• Work with PMs on onboarding and in-app communication
• Participate in discovery and user interviews
• Provide input on roadmap and prioritization
• Work closely with PMs with regular syncs on launch and performance

Required qualifications

• 4+ anni di esperienza in product marketing in un'azienda SaaS B2B
• Gestito launch end-to-end
• Lavorato su pricing e packaging
• Conosci sia il GTM sales-led sia quello product-led
• Lavorato a stretto contatto con team Sales e Customer Success
• Definisci i KPI pre-launch e li monitori post-launch
• Padroneggi l’italiano e l’inglese

Nice to have

• Background in fintech, accounting software o ERP, o conoscenza di come lavorano gli studi commercialisti
• Esperienza su lifecycle marketing e strumenti di comunicazione in-app
• Esperienza nel condurre customer interviews

Benefits

• Buoni pasto (8€/giorno)
• Budget welfare

Before you apply

• 1. Colloquio con Lucia, del People Team (30')
• 2. Colloquio con Davide, Head of Growth (30')
• 3. Case study presentation con Davide, Samuele (CMO) e Lorenzo (CPO e co-founder) (45')
• 4. Colloquio finale con Mattia, CEO (30’)
• 5. Offerta

About the company

Sibill provides a single platform powered by artificial intelligence for invoicing, payments, treasury and accounting for SMEs and accountants. The company has over 5,000 companies and more than 300 studios working with them.