Sierra
Event Marketer
San Francisco, CA. Posted 4 months ago
The role
The Event Marketer will build and own the third-party event portfolio and strategy for industry conferences and sponsorships. They will design high-impact event experiences and partner with Sales to drive pipeline through event targeting and enablement.
What you will do
- Build the third-party event portfolio and strategy for industry conferences and sponsorships
- Design event formats like executive roundtables, panels, fireside chats, dinners, and field events
- Develop booth content and on-site narrative
- Partner with Sales to build pre-event targeting, outreach, and enablement materials
- Develop post-event templates, follow-up sequences, and handoff motions
- Connect events to broader marketing campaigns including content, demand gen, social, and ABM
- Track event performance and gather attendee and sales feedback
- Compile post-event reporting
- Manage producers, agencies, vendors, and conference relationships
Required qualifications
- 5+ years of event marketing experience planning and executing corporate events
- Strategic track record building event programs that drive measurable pipeline
- Experience designing and programming event formats and developing content and messaging
- Strong partnership instinct with Sales
- Ability to manage producers, agencies, vendors, and conference/sponsorship relationships
- Exceptional organizational skills and meticulous attention to detail
- Strong communication and teamwork skills
- Enthusiasm for managing events nationwide or internationally
Nice to have
- Integrated campaign experience
- Enterprise and field marketing experience
- A proactive attitude
- Passion for Sierra's mission and brand
Benefits
- Flexible (unlimited) paid time off
- Medical, dental, and vision benefits for you and your family
- Life insurance and disability benefits
- Retirement plan dependent on country of employment
- Parental leave
- Fertility and family building benefits
- Lunch, as well as delicious snacks and coffee when working onsite
- Discretionary benefit stipend
- Free alphorn lessons
- Equity plans for eligible full-time employees
About the company
Sierra is a platform for customer-facing AI agents working with brands like The GAP, Rocket Mortgage, SoFi, Sutter Health, and SoftBank. The company is primarily an in-person company based in San Francisco.