Product Marketing, Senior Manager/Director

The role

You will own positioning, messaging, and GTM narratives for Siro's product launches. You will partner with Product, Sales, and GTM leadership to create sales enablement tools and customer proof points.

What you will do

• Own a clear point of view on who to sell to, what problems to solve, and why to win.
• Create a messaging framework for each target vertical.
• Own the story behind every launch and coordinate across product, sales, customer success, and marketing.
• Maintain competitive intel and turn it into battlecards.
• Own pages, customer stories, and copy to move buyers from interested to convinced.
• Create solution and comparison pages, one-pagers, and industry-specific proof.
• Turn customer results into case studies, testimonials, quotes, and impact metrics.
• Partner with external contractors to produce video case studies.

Required qualifications

• 4+ years of product marketing experience at a B2B SaaS company
• Strong commercial orientation working with AEs, sales leaders, and CROs
• Exceptional storytelling
• Track record of owning major product launches end-to-end
• Strong sales enablement instincts
• Numbers-driven
• A builder's mindset
• Bias to ship
• Comfortable operating as a senior IC with broad scope and no direct reports

Nice to have

• Experience in management consulting preferred

About the company

Siro is an intelligent companion that automates sales reps' admin work and provides real-time visibility for managers and executives. The company has raised $75M and is backed by investors like Index, Fika, CRV, and SignalFire.