Head of Marketing

The role

The Head of Marketing will participate in the product Management Board and build quarterly marketing strategies. This person will manage a team and work with the Head of AI to automate marketing processes for a portfolio company creating digital services.

What you will do

• Participation in the product Management Board
• Building quarterly marketing strategy
• Executing scaling goals
• Communication with advertising partners
• Coordination and people management of the team
• Synchronization with the creative team
• Close interaction with Head of AI regarding automation of marketing processes

Required qualifications

• Experience in competitor analysis and working with Spy Tools (Similarweb, BigSpy, AppMagic)
• Practical experience setting up advertising from scratch in Google Ads and Meta Ads with budgets > $100k/month
• Understanding of metrics CAC, CPC, LTV, ROI, CR
• Experience working with both web funnels and apps
• Experience in people management (mentoring, hiring, building PDP, firing)
• Experience with automation and AI (setting up auto-rules, working with Claude)

Benefits

• Internal professional clubs (marketing, development, finance, etc.)
• Compensation for training, courses, and conferences
• Medical insurance and corporate doctor
• Compensation for Mental Health programs
• Free sports classes with corporate trainers
• Breakfasts and lunches in the office
• Autonomous office with stable internet and electricity
• Access to SKELAR Platform services (Legal, Finance, HR, Admin, IT, etc.)
• Exclusive domain education and internal training programs
• Workspaces with a gym, climbing wall, Bali green zones, and libraries

About the company

SKELAR is a venture-builder that builds companies. They create consumer businesses in markets like EdTech, Mental health, Petcare, and FashionTech.