PPC Specialist

The role

The PPC Specialist will scale search advertising in Google Ads and Bing and optimize campaigns for spend and ROMI. They will build launch strategies for global expansion and automate advertising account processes. The role also includes mentoring two junior PPC specialists.

What you will do

• Scaling search advertising in Google Ads and Bing
• Finding growth areas and optimizing campaigns for spend and ROMI
• Building launch strategies for localizations and global expansion
• Building automation processes for advertising accounts
• Weekly analysis of competitors and the market
• Mentoring two junior PPC specialists

Required qualifications

• Deep understanding of Google Ads including auction, Smart Bidding, and Performance Max
• Experience independently managing accounts with large budgets
• Experience scaling paid search with a focus on ROAS, CAC, and LTV
• Experience setting up tracking to verify data correctness and find lost conversions
• Ability to work with large datasets in Excel / Google Sheets
• Strong PPC copywriting skills
• Ability to prioritize tasks and explain logic to the team and stakeholders

Benefits

• SKELAR Platform for operational support
• Network and experience exchange
• Exclusive domain education and training programs
• Impact on systemic aid to Ukraine through SKELAR Foundation
• Workspaces with gym, climbing wall, green zones, and libraries
• Breakfast and lunch
• Access to sports training in Kyiv or partial compensation in Warsaw
• Medical insurance
• Paid business trips if required by the role
• Corporate discounts from partners

About the company

SKELAR is a venture builder that builds companies in sectors like EdTech, Mental health, Petcare, and FashionTech. Their tech products are used by over 10 million people worldwide.