User Acquisition Manager (Google Ads)

Warsaw, Remote. Posted 8 days ago

The role

The User Acquisition Manager will set up and scale performance-driven Google Ads campaigns. This role involves analyzing user behavior, researching competitors, and collaborating with creative, product, and technical teams.

What you will do

Set up and scale performance-driven Google Ads campaigns (Search, PMax, Demand Gen, GDN)
Take responsibility for user acquisition channel results
Influence direction development and find new niches and segments for growth
Analyze effectiveness beyond CTR and CPA by looking at user behavior in the funnel and final business metrics
Research competitors including their approaches, creatives, and funnels
Work with the creative team to set tasks and participate in brainstorms
Work with product and technical teams to improve funnels and products and test hypotheses
Work closely with analytics to optimize conversion actions and acquire quality audience through pLTV based events

Required qualifications

2+ years hands-on experience in Google Ads (Search/PMax/Demand Gen/GDN)
Experience working with LTV, ROAS, and ROI metrics and ability to influence them
Ability to quickly calculate and evaluate how metric changes affect results
Understanding of user flow and ability to break down the funnel into basic metrics and influence it
Data-driven approach with ability to work with large volumes of data

Nice to have

Experience or interest in using AI in work
Experience with R&D
Experience in affiliate marketing with an analytical approach

Benefits

Internal professional clubs
Trainings, courses, and conference attendance
Modern offices in Kyiv and Warsaw
Medical insurance
Corporate doctor
Domain education and internal training programs
Access to gym and climbing wall in Kyiv
Breakfasts and lunches
Partial compensation for sports in Warsaw
Paid business trips
Corporate discounts from partners

About the company

SKELAR is a venture builder that builds companies. They create consumer businesses in sectors like EdTech, Mental health, Petcare, and FashionTech.