Junior Marketing Analyst - Health&Wellness app

Any of our Offices (Kyiv / Lviv / Warsaw), Remote. Posted a month ago

The role

You will support Performance Marketing by preparing reports, building dashboards, and analyzing A/B tests. You will work with the analytics team to monitor key metrics and research audience segments.

What you will do

Prepare regular and ad-hoc reports for the Performance Marketing team on spend, creative performance and channel results
Build and maintain dashboards for key marketing metrics
Analyze A/B tests within the existing evaluation framework
Monitor key metrics and flag anomalies or unexpected changes
Support deep-dive research into audience segments and how they translate into LTV and unit economics
Check data and tracking quality with engineering to fix discrepancies
Document analyses and metric definitions

Required qualifications

6+ months of experience in analytics (internship, first job, or substantial freelance/pet projects with real data)
Confident SQL: joins, aggregations, window functions, and writing queries on your own
Hands-on experience with at least one BI tool (Tableau, Power BI, Looker or similar)
Understanding of core marketing metrics — CPM, CAC, LTV, ROAS — and how they relate to each other
Basic statistics and knowledge of how A/B tests work: significance, sample size, typical mistakes
An analytical mindset
Eagerness to learn fast, ask questions and take feedback

Nice to have

Basic Python for data manipulation (pandas)
Experience with Amplitude or other product analytics tools
Experience with BigQuery or other large datasets
Exposure to subscription apps or performance marketing
Courses, certificates or pet projects in marketing or product analytics

Benefits

Competitive compensation
Close mentorship from our Data Analytics Lead and a structured growth path
Real tasks with measurable impact on business decisions
Access to internal SKELAR communities across Analytics, Marketing, Product, and Engineering

About the company

Leaply is a product ecosystem in the Health & Wellness niche launched in 2024. It is backed by SKELAR, a venture builder with 13+ successful B2C businesses.