Senior/Lead User Acquisition Manager - Brighterly

The role

The Senior/Lead User Acquisition Manager will manage and scale Meta Ads and TikTok channels for Brighterly. The role involves deep analytical work, testing new acquisition approaches, and developing automation. Initially working hands-on, the person will eventually form and lead a User Acquisition team.

What you will do

• Manage and scale Meta Ads
• Handle user acquisition for TikTok
• Perform deep work with analytics including marketing metrics, unit economics, and LTV
• Search and test new user acquisition approaches
• Develop automations for user acquisition
• Build processes and decision-making systems in User Acquisition

Required qualifications

• 4+ years in user acquisition / performance marketing
• Experience scaling Meta Ads

Nice to have

• Experience with TikTok Ads, Google or other traffic sources
• Experience in hiring and managing a team

Benefits

• Responsibility area with large business impact
• Opportunity to become a leader and build a team
• Growing budgets and freedom to test new channels
• Access to SKELAR Platform services (Legal, Finance, HR, Admin, Talent Acquisition, Employer Branding, IT)
• Network and experience exchange
• Exclusive domain education and training programs
• Impact on systemic aid to Ukraine through SKELAR foundation
• Workspaces with gym, climbing wall, green zones, and libraries
• Breakfasts
• Lunches
• Access to sports training in Kyiv or partial compensation in Warsaw
• Medical insurance

About the company

SKELAR is a venture builder that builds companies in sectors like EdTech, Mental health, Petcare, and FashionTech. Their tech products are used by over 10 million people worldwide.