Chief Marketing Officer - Spirio

The role

The Chief Marketing Officer will develop and manage the global growth engine for Spirio, a Spiritual Growth Platform. This role involves leading Performance and Brand departments to scale the business in international markets.

What you will do

• Formulate and develop the global growth engine for Spirio
• Manage significant marketing investments and acquisition strategy
• Build a system to test new opportunities and scale successful solutions
• Lead Performance and Brand departments
• Participate in the strategic board to set goals and validate strategy
• Ensure capital-efficient growth and ROI of marketing investments
• Diversify acquisition channels
• Direct Creative Marketing and Design using a hypothesis system and generative AI
• Launch new directions such as Brand, influence marketing, and partnerships
• Build autonomous leaders and a goal-setting system

Required qualifications

• 5+ years in performance marketing for B2C mobile / subscription businesses
• Fundamental career in paid acquisition and deep business understanding
• Fluent English spoken and written
• Proven track record of scaling budgets from $1M+/month in US and Tier-1 markets
• Deep understanding of creative marketing and hypothesis pipelines
• Strong analytics skills with experience in attribution models, cohorts, LTV curves, and ARPU optimization
• Proficiency with MMP, product analytics, and modern privacy frameworks
• First-principles thinking for scaling strategy
• Practical experience implementing AI into processes, analytics, and team solutions

Nice to have

• Experience in Health & Fitness, Mental Health, Wellness or EdTech
• Practice of integrating Generative AI into creative processes
• Understanding of eastern practices and spiritual wellness

Benefits

• Competitive C-level compensation
• Possibility to become a full business partner
• Full autonomy in strategy, team structure, channels and testing
• Business trips and contact with the world
• Access to SKELAR ecosystem expertise and playbooks
• Exclusive domain education and training programs
• Access to spaces with gym, climbing wall, green zones and libraries
• Breakfasts and lunches
• Access to sports training in Kyiv or partial compensation in Warsaw
• Medical insurance
• Paid business trips
• Corporate discounts from partners

About the company

SKELAR is a venture builder that builds companies in sectors like EdTech, Mental health, Petcare, and FashionTech. Their tech products are used by over 10 million people worldwide.