Skelar

Product Marketing Manager - Spirio

Kyiv, Remote. Posted 4 months ago

The role

The Product Marketing Manager will drive the full end-to-end funnel from quiz to upsell for the Spirio spiritual growth platform. You will manage CR and LTV by designing paywalls, conducting A/B tests, and analyzing user behavior.

What you will do

  • Drive the full end-to-end funnel from quiz to upsell
  • Diagnose user drop-off points and prioritize hypotheses
  • Design and iterate paywall and upsell screens
  • Run a structured A/B testing engine
  • Analyze the impact of price changes on CR and LTV
  • Conduct cohort and retention analysis
  • Form and validate new marketing angles
  • Perform competitive analysis of the niche
  • Collaborate with performance, design, analytics, and development teams

Required qualifications

  • 2+ years of experience in Growth/Performance Marketing in digital products with a subscription model (D2C, mobile apps, or SaaS)
  • Practical experience conducting A/B and multivariate tests
  • Strong expertise in funnel and monetization metrics (CR, CPA, ROI, LTV, ARPU, payback period, churn, refund rate)
  • Experience with product analytics tools like Amplitude, Mixpanel, or analogues
  • Conversion copywriting skills for landing pages, quizzes, paywalls, and upsells
  • English level Upper-Intermediate (B2) or higher

Nice to have

  • Experience with quiz-based funnels
  • Experience in relevant niches such as spiritual wellness, self-help, health & wellness, EdTech, or other consumer subscription products

Benefits

  • SKELAR Platform for professional realization
  • Network and experience exchange
  • Exclusive domain education and training programs
  • Impact on systemic aid to Ukraine through SKELAR foundation
  • Workspaces with gym, climbing wall, green zones, and libraries
  • Breakfast and lunch
  • Access to sports training in Kyiv or partial compensation in Warsaw
  • Medical insurance
  • Paid business trips
  • Corporate discounts from partners

About the company

SKELAR is a venture builder that builds companies in sectors like EdTech, Mental health, Petcare, and FashionTech. Their tech products are used by over 10 million people worldwide.