Lead User Acquisition Manager

The role

The Lead User Acquisition Manager will build performance marketing from scratch in the R&D direction. You will choose channels, tools, and approaches to launch tests and scale results.

What you will do

• Build performance from scratch in the R&D direction
• Hands-on launch and scaling of performance-driven campaigns in Meta, Google, TikTok, AppLovin and other channels
• Evaluate campaign results and research competitors
• Analyze effectiveness beyond CTR and CPA including user behavior and profitability
• Work with creative, product, and analytics teams to improve user flow and campaign results

Required qualifications

• 3+ years of commercial experience in performance marketing
• Hands-on experience in any channel, preferably Meta or Google
• Successful cases with numbers and a clear personal role
• Data-driven approach to work with large volumes of data and make decisions
• Experience interacting with creative, funnels, analytics, and product
• Understanding of how marketing affects profitability
• Boldness in testing approaches and ambition

Nice to have

• Experience launching directions or products from scratch
• Management or mentorship experience for UAM
• Experience working with TikTok Ads, AppLovin or other channels beyond Meta and Google

Benefits

• SKELAR Platform with support functions like Legal, Finance, HR, Admin, Talent Acquisition, Employer Branding, IT
• Network and experience exchange
• Exclusive domain education and internal training programs
• Involvement in systemic aid to Ukraine through SKELAR foundation
• Workspaces with gym, climbing wall, green zones, and libraries
• Breakfast and lunch
• Access to sports training in Kyiv or partial compensation in Warsaw
• Medical insurance
• Paid business trips if required by the role
• Corporate discounts from partners

About the company

SKELAR is a venture builder that builds companies. Founders create consumer businesses in global markets such as EdTech, Mental health, Petcare, and FashionTech.