User Acquisition Lead

The role

The User Acquisition Lead will participate in the product Management Board and build quarterly marketing strategies. This person will manage a team and coordinate with creative and AI teams to scale digital services.

What you will do

• Participation in the product Management Board
• Building quarterly marketing strategy
• Executing scaling goals
• Communication with advertising partners
• Team coordination and people management
• Synchronization with the creative team
• Close interaction with Head of AI regarding marketing process automation

Required qualifications

• Experience in competitor analysis and working with Spy Tools (Similarweb, BigSpy, AppMagic)
• Practical experience setting up advertising from scratch in Google Ads and Meta Ads with budgets > $100k/month
• Understanding of CAC, CPC, LTV, ROI, CR metrics

Nice to have

• Experience working with both web funnels and apps
• People management experience (mentoring, hiring, building PDP, firing)
• Automation and AI experience (setting up auto-rules, working with Claude)

Benefits

• Internal professional clubs (marketing, development, finance, etc.)
• Learning compensation (trainings, courses, conferences)
• Medical insurance and corporate doctor
• Mental Health program compensation
• Free sports classes with corporate trainers
• Breakfasts and lunches in the office
• Access to internal training programs
• Access to ecosystem with gym, climbing wall, green zones, and libraries

About the company

SKELAR is a venture-builder that builds companies in sectors like EdTech, Mental health, Petcare, and FashionTech. Their tech products are used by over 10 million people worldwide.