Organic Growth Manager (Social Media)

The role

You will grow the brand's social accounts and turn organic social into a key user acquisition channel for wellbeing digital products. The role combines creative marketing, growth experiments and funnel optimization, with direct impact on business results.

What you will do

• Grow the brand's social accounts, attract a relevant audience and build awareness and trust
• Find and scale content formats that drive fast organic growth
• Build and scale a network of social accounts into an organic acquisition channel
• Build growth strategies backwards from the goal and test content, distribution and conversion hypotheses
• Optimize acquisition funnels for conversion and unit economics
• Run a regular cycle of growth experiments from hypothesis to scaling
• Automate routine work with AI so the channel grows without matching resources
• Build analytics for the channel and make data-based decisions
• Lead the working group: plan production, brief the team and explain changes in direction

Required qualifications

• Proven growth experience with real numbers on multiplied organic growth
• Experience running a network of social accounts at scale
• Acquisition mindset: thinks in funnels, conversions and business metrics
• Creative and experimental thinking: writes hypotheses, iterates fast, scales what works
• Analytical approach and confidence with data
• AI-native mindset: uses AI and automation in production, experiments and scaling
• Ownership: drives the area and aligns stakeholders while staying hands-on
• English B2 or higher

Nice to have

• Experience at subscription-based consumer apps
• Experience with English-speaking markets
• Experience localizing and scaling content across locales
• Background in performance creatives

About the company

SKELAR is a venture builder that creates and grows global consumer businesses across EdTech, Mental Health, Petcare, FashionTech and other industries. Its products are used by 10+ million people worldwide.