User Acquisition Manager (Meta)

The role

The User Acquisition Manager (Meta) will launch and scale campaigns in Meta and influence growth through new geographies, audiences, formats, and channels. This person will analyze user behavior in the funnel, research competitors, and collaborate with creative, product, and tech teams to improve user flows.

What you will do

• Launch and scale campaigns in Meta and take responsibility for stream results
• Influence direction development and launch new growth points including geo, audiences, formats, and channels
• Analyze effectiveness beyond CTR and CPA by looking at user behavior in the funnel and final business metrics
• Research competitors including their channels, creatives, and funnels
• Work with the creative team to participate in brainstorms and create converting creatives
• Work with product and tech teams to work on user flow, test hypotheses, and improve funnels

Required qualifications

• 2+ years hands-on experience in Meta Ads: launching and scaling campaigns
• Experience working with budgets from $50k per month and understanding how to scale them
• Experience working with LTV, ROAS, ROI metrics and ability to influence them
• Understanding of user flow
• Ability to break down the funnel into basic metrics and influence it
• Data-driven approach to work with large volumes of data, find patterns, and turn them into decisions

Nice to have

• Experience or interest in using AI in work
• Experience with R&D

Benefits

• SKELAR Platform with specialized teams for Legal, Finance, HR, Admin, Talent Acquisition, Employer Branding, IT and others
• Network and experience exchange
• Exclusive domain education including training programs and intensives
• Involvement in systemic aid to Ukraine through SKELAR foundation
• Workspaces with gym, climbing wall, green zones in Bali, and libraries
• Breakfasts
• Lunches
• Access to sports training in Kyiv or partial compensation for classes in Warsaw
• Medical insurance
• Paid business trips if required by the role
• Corporate discounts from partners

About the company

SKELAR is a venture-builder that builds companies. Founders create consumer businesses in sectors like EdTech, Mental health, Petcare, and FashionTech.