Growth Marketing Manager - Spirio

The role

The Growth Marketing Manager will drive the full end-to-end funnel from quiz to upsell for the Spirio platform. You will manage hypotheses, A/B testing, and monetization metrics to scale the product.

What you will do

• Drive the full end-to-end funnel from quiz to upsell
• Diagnose user drop-off points and prioritize hypotheses
• Design and iterate paywall and upsell screens
• Run a structured A/B testing engine
• Analyze the impact of price changes on CR and LTV
• Conduct cohort and retention analysis
• Form and validate new marketing angles
• Perform competitive analysis of the niche
• Collaborate with performance, design, analytics, and development teams

Required qualifications

• 2+ years of experience in Growth/Performance Marketing in digital products with a subscription model (D2C, mobile apps, or SaaS)
• Practical experience conducting A/B and multivariate tests
• Strong expertise in funnel and monetization metrics (CR, CPA, ROI, LTV, ARPU, payback period, churn, refund rate)
• Experience with product analytics tools (Amplitude, Mixpanel or analogues)
• Conversion copywriting skills
• English level Upper-Intermediate (B2) or higher

Nice to have

• Experience with quiz-based funnels
• Experience in relevant niches (spiritual wellness, self-help, health & wellness, EdTech or other consumer subscription products)

Benefits

• SKELAR Platform for professional realization
• Network and experience exchange
• Exclusive domain education and training programs
• Impact on systemic aid to Ukraine through SKELAR foundation
• Workspaces with gym, climbing wall, green zones, and libraries
• Breakfast and lunch
• Access to sports training in Kyiv or partial compensation in Warsaw
• Medical insurance
• Paid business trips
• Corporate discounts from partners

About the company

SKELAR is a venture builder that builds companies in sectors like EdTech, Mental health, Petcare, and FashionTech. Their tech products are used by over 10 million people worldwide.