Head of Marketing - Kinvel

The role

You will lead the marketing team for a new AI Language Tutor product. You will be responsible for growth from 0 to 1, including hands-on campaign launches, building the marketing funnel, and managing the budget. Eventually, you will hire and lead a marketing team consisting of User Acquisition, Creative, and Motion Design specialists.

What you will do

• Build go-to-market and growth strategies from scratch
• Launch and optimize initial advertising campaigns with a focus on Meta
• Take responsibility for key growth metrics including CAC, LTV, and ROAS
• Build marketing analytics and attribution from scratch
• Manage the marketing budget from planning to scaling
• Build a creative funnel for performance creatives
• Conduct continuous A/B testing on creatives, landings, onboarding, offers, and pricing
• Hire, onboard, manage, and develop the marketing team

Required qualifications

• 5+ years in performance/growth marketing of B2C products
• 2+ years in a leadership role (Head of Marketing, Growth Lead, Marketing Lead)
• Proven cases of product growth shown with numbers
• Deep practical understanding of Meta Ads
• Experience with Google Ads, TikTok Ads, or ASA
• Ability to operate with unit economics and build financial models for traffic profitability
• Experience hiring, developing, and managing a marketing team
• English level B2+ or higher

Nice to have

• Experience growing mobile applications with a subscription monetization model
• Understanding of EdTech or AI product specifics
• Experience launching products in the US market and working with English-speaking audiences
• Experience with mobile attribution and analytics (AppsFlyer, Adjust, RevenueCat, Amplitude etc.)
• Experience building organic channels (ASO, content, influencers)
• Previous experience in early-stage startups and launching products from 0 to 1

Benefits

• SKELAR Platform providing Legal, Finance, HR, Admin, Talent Acquisition, Employer Branding, IT and other functions
• Network and experience exchange with co-founders and specialists
• Exclusive domain education and internal training programs
• Involvement in systemic aid to Ukraine through SKELAR foundation
• Workspaces with gym, climbing wall, green zones, and libraries
• Breakfast and lunch
• Access to sports training in Kyiv or partial compensation in Warsaw
• Medical insurance
• Paid business trips
• Corporate discounts from partners

About the company

SKELAR is a venture builder that builds companies. Their teams create consumer businesses that become leaders in global markets such as EdTech, Mental health, Petcare, and FashionTech.