Product Marketing Manager - Self-Improvement App

The role

The Product Marketing Manager will manage the full cycle of marketing funnel development and optimization for a Self-Improvement App. This includes forming hypotheses, conducting competitive analysis, and collaborating with marketing and product teams to drive growth metrics.

What you will do

• Lead the full cycle of marketing funnel development and optimization from idea generation to scaling
• Form hypotheses and improve funnel Value Propositions based on target audience needs and business goals
• Prioritize and implement initiatives to impact key growth metrics
• Find effective Growth Hacks and achieve target ROI
• Conduct deep competitive analysis and market research
• Collaborate closely with marketing and product teams to implement initiatives

Required qualifications

• Experience of 1 year or more as a Product Marketing Manager, Growth Manager, or similar role
• Strong analytical skills including working with metrics and analytical tools
• Ability to form and test hypotheses through experiments
• Experience in conducting A/B tests, user research, and competitive analysis
• Ability to collaborate effectively with product and engineering teams
• English B2+

Benefits

• SKELAR Platform with support from Legal, Finance, HR, Admin, Talent Acquisition, Employer Branding, IT and others
• Network and experience exchange
• Exclusive domain education and internal training programs
• Involvement in systemic aid to Ukraine through SKELAR foundation
• Work spaces with gym, climbing wall, green zones and libraries
• Breakfast and lunch
• Access to sports training in Kyiv or partial compensation for classes in Warsaw
• Medical insurance
• Paid business trips if required by the role
• Corporate discounts from partners

About the company

SKELAR is a venture-builder that builds companies. Their tech products are used by over 10 million people worldwide in markets like EdTech, Mental health, Petcare, and FashionTech.