Growth Manager (CRM & Email) — Health&Wellness app

The role

You will own CRM and the profit it brings by turning leads into subscribers. You will manage lifecycle messaging across email, push, and in-app channels.

What you will do

• Make CRM a predictable source of profit with a strategy and roadmap
• Turn leads into subscribers through personalized communication
• Shape markets, audiences, and offers
• Own lifecycle messaging across email, push, and in-app
• Build the platform for lifecycle messaging
• Scale sending across markets while maintaining compliance and inbox placement
• Prove CRM contribution to subscriptions and profit using holdout tests

Required qualifications

• 3+ years in email, CRM or growth marketing at a B2C company
• A result you can point to: a metric you moved yourself, and how you measured it
• Analytical thinking to find where a funnel loses money and decide what to test
• Experience with A/B testing: design, control groups, sample size, significance
• Comfort with data: Amplitude or similar, and SQL
• Use AI tools daily in your work
• B+2 English

Nice to have

• Hands-on experience with Braze, Customer.io, Iterable or a similar tool
• Deliverability experience (SPF, DKIM, DMARC, domain warm-up)
• Experience with web2app funnels (quiz -> paywall -> app)
• Experience running campaigns in several languages and markets
• Launched a push, in-app or SMS channel from scratch

Benefits

• Competitive compensation
• Direct work with the CPO and the CMO
• Mentorship from an experienced team with multiple successful exits
• Direct access to our product, marketing and payment data
• Access to internal SKELAR communities across Marketing, Product, Analytics and Engineering

About the company

Leaply is a Health & Wellness app that focuses on daily practices like breathing, massage, or short exercises. It operates worldwide and launched in June 2024.