Senior Channel Marketing Manager

The role

The Senior Channel Marketing Manager will own and accelerate go-to-market strategy through distribution partners and installer networks. This role involves crafting marketing programs for residential channels to drive awareness, demand, and revenue growth.

What you will do

• Develop and refine channel marketing plans for distribution partners and installer networks.
• Segment and prioritize target verticals including new home construction, solar, HVAC, and electrical contractors.
• Partner with Sales, Product, and Customer Support to align messaging and value propositions.
• Grow and strengthen the network of SPAN Authorized Installers.
• Own the SPAN Installer and SPAN Accelerate programs to onboard and retain installer teams.
• Activate the SPAN Expand program for stocking distributors.
• Create and execute partner marketing initiatives with Eaton, ChargePoint and others.
• Develop sales-enablement toolkits including slide decks, ROI calculators, and training materials.
• Design and implement co-marketing campaigns with distributors and installation partners.
• Produce on brand, market-specific content such as case studies, white papers, and video testimonials.

Required qualifications

• 10 years of B2B channel marketing experience with demonstrated expertise in a multi-channel sales environment.
• Bachelor’s degree in Engineering, Marketing, Business, or related field.
• Proven track record driving incremental revenue through a multi-channel sales environment.
• Strong project management skills.
• Excels at simplifying technical concepts for diverse audiences.
• Data-driven mindset: comfortable with CRMs (Salesforce), marketing automation tools, and analytics platforms.
• Bias for action and comfort with ambiguity.

Nice to have

• Deep understanding of target market personas and audience development
• Specific knowledge of SPAN customer channels
• Experience implementing CRMs, marketing automation tools, and analytics platforms

Benefits

• Competitive compensation + equity grants
• 100% employee premiums for base plans on medical, dental, vision
• Options for additional coverage
• Parental leave up to twenty four (24) weeks depending on eligibility
• Comfortable, sunny office space located near BART and Caltrain public transit
• Employee Resource Groups
• Monthly social events
• SPANcakes recognition breakfast
• Lunch, and learns
• Flexible hours
• One holiday per month
• Flexible time off

About the company

SPAN is a mission-driven company designing, building, and deploying products that electrify the built environment to reduce carbon emissions. The company is headquartered in San Francisco’s SoMa neighborhood.