Demand Generation Manager

The role

You will build the demand generation function from the ground up. You will design and own the demand gen engine using various channels to turn positioning into pipeline.

What you will do

• Design, launch, and own the demand gen engine including paid, email nurture, retargeting, webinars, AEO/GEO, events, and partner co-marketing.
• Run a rapid, disciplined test-and-learn program across channels.
• Treat the database as a channel with nurture, reactivation, and lifecycle programs.
• Invent creative plays across the ecosystem including partner webinars and community presence.
• Use AI as a force multiplier for research, creative, personalization, analysis, and automation.
• Partner with the Head of Sales and reps to align campaigns to segments and territories.
• Run hand-built ABM plays on key accounts.
• Bring a strong point of view on what to try next and use evidence to support it.

Required qualifications

• 5+ years running B2B SaaS demand gen or growth marketing end-to-end.
• Personally built and run paid, email, and content-driven campaigns.
• Self-starter.
• Uses AI as a way of working.
• Opinionated and data-honest.
• Partner to sales.
• Strong command of marketing automation, CRM, and attribution tooling (HubSpot, Salesforce, or similar).

Nice to have

• Experience running demand gen across both PLG and sales-led motions.
• ABM and field/event marketing experience.
• An eye for creative that converts.
• Experience directing freelance talent to scale creative.

Benefits

• Health, dental, and vision insurance
• Flexible PTO
• 401k

About the company

Spara is the platform for agent-led growth. GTM teams win more revenue by putting AI agents to work across the full sales cycle.