Founding Product Marketer

The role

You will decide how to position products, create sales stories, and lead go-to-market launches. You will work on messaging frameworks, competitive intelligence, and market research.

What you will do

• Own positioning and messaging for each product, segment, and buyer.
• Build the sales story including pitch decks, demo talk tracks, and one-pagers.
• Lead go-to-market for product and feature launches.
• Run competitive intelligence and build battlecards.
• Run market and buyer research including win/loss analysis and customer interviews.
• Create website product pages, copy, press releases, webinars, and demo videos.
• Provide product update communications and content for the CX team.

Required qualifications

• 7+ years of product marketing in B2B SaaS
• Experience leading launches end to end that connect to pipeline or revenue
• Experience building positioning from customer and market research
• Ability to write clearly and quickly
• Ability to explain a complicated product in a few plain sentences
• Experience making competitive material used in real deals
• Willingness to work as an individual contributor
• Ability to take feedback from product managers, Enablement, and Salespeople
• Pragmatic approach

About the company

Sparrow is a high-tech, high-touch employee leave management solution. The company is headquartered in San Francisco with employees working remotely across the country.