Head of Korea

Seoul, Remote. Posted a month ago

The role

The Head of Korea will own the B2C marketing engine for the company's first and largest market. This role involves managing the market budget, channel portfolio, and a team of marketers and designers to drive profitable growth.

What you will do

Own Speak Korea's B2C marketing strategy end to end.
Grow B2C ARR while meeting blended LTV/CAC goals.
Hold and extend the #1 position in the Education category.
Build, coach, and retain a top-tier talent across Brand, Growth, Partnerships, B2B, and Marketing Design.
Partner with Product to prove new acquisition and monetization levers.
Create B2C and B2B synergy around demand generation and market fit.
Act as the bridge to SF headquarters by translating Korea insights into global playbooks.

Required qualifications

12+ years in integrated marketing function facing Korea market.
Proven full-funnel marketing leadership, spanning acquisition through retention.
Balance between brand and performance management.
Strong analytical and experimentation rigor.
Demonstrated experience building, coaching, and managing marketers and designers.
Comfort with ambiguity and a bias toward execution.
Native fluency in Korean, in both the language and the market/culture.
Business fluency in English.

Nice to have

Senior leadership experience (director level+) at a Series C (or similar) consumer tech company.
Experience scaling from 1 to 10, creating demand rather than only capturing it.
Depth in Korea's influencer and creator ecosystem.
Experience managing/influencing functions beyond marketing in a given flagship/regional office.
Personal brand and story around language learning.

Benefits

Opportunity to join a fast-growing team at a Series C stage.
Work with people the company admires deeply.
Global nature with offices in San Francisco, Ljubljana, Seoul, Tokyo, and Taipei.

About the company

Speak is an AI company building a human-level, AI-powered tutor. It is the number one language learning app in South Korea.