Principal Product Designer - Consumer

The role

Lead design for a major part of Speak's consumer experience, either growth (activation, engagement, discovery) or core learning (AI tutoring, speaking practice, feedback, progression). Set the experience vision for that area and drive the most consequential design work with Product, Engineering and Analytics.

What you will do

• Set the experience vision for your area, grounded in empathy for learners across cultures and levels
• Spot opportunities at the intersection of learner needs, product insights and new AI capabilities, and make them tangible through prototypes
• Invent interaction patterns for AI-powered learning that go beyond generic AI templates
• Prototype and iterate quickly in AI tools, code or interactive tools
• Lead across team boundaries so the holistic experience feels cohesive
• Use qualitative and quantitative signals to decide what to explore, ship and improve

Required qualifications

• Consumer design leadership, likely 10+ years, including shaping a major consumer product area hands-on through shipping and iteration
• Close to users: seeks out real people, not just data, and tests early with prototypes
• Product judgment: frames the problem first and turns ambiguity into a clear vision
• AI-native workflow: uses AI throughout own workflow and builds systems to unlock speed and quality
• Taste and craft at speed, and knows when to stay scrappy vs spend time in polish
• Influence and mentorship: builds trust across teams and makes other designers better

Nice to have

• Experience in language learning, education or cross-cultural products
• Contributions to design systems that scale beyond one team

Benefits

• Work with a tight-knit team at a time of rapid growth
• Opportunity to significantly shape the course of the company
• Global exposure: talk to users in each region regularly and travel

About the company

Speak is building an AI-powered language tutor with a conversation-first experience. It launched in South Korea in 2019, serves learners in 15+ languages across many markets, and has raised over $150m in venture investment.