Steel

Founding Growth Lead

Toronto. Posted a month ago

The role

The Founding Growth Lead will turn organic momentum into systematic user and revenue growth. You will own growth across the full funnel, from driving awareness among AI engineers to optimizing activation and expansion.

What you will do

  • Turn AI agent experiments and research into technical content and demos
  • Run influencer campaigns with AI engineers and developer advocates
  • Run experiments across channels, messaging, value props, and ICP
  • Execute launches for new features and open-source releases
  • Optimize the self-serve funnel through experimentation on activation, conversion, and retention
  • Organize events, dinners, and community gatherings
  • Build presence across developer communities like X, Reddit, HN, and Discord

Required qualifications

  • 4+ years growing developer tools, API products, or infrastructure companies through product-led motion
  • Technical ability to write code, build demos, and engage with developers
  • Understand the importance of content in modern growth
  • Ability to run experiments relentlessly and prioritize growth loops
  • Extreme bias for action
  • Good taste and understanding of what resonates with developers

Nice to have

  • Ex-founder experience
  • Product-led growth experience at companies like Vercel, Supabase, Render, or similar developer tool companies
  • Experience growing a product from pre-revenue to $1M+ ARR
  • Have written technical content that developers bookmark, share, and come back to

Benefits

  • Founding team-level equity
  • Competitive salary
  • Health and dental insurance for you and your family
  • Regular team events and off-sites
  • A brand-new laptop setup

About the company

Steel is building open-source browser infrastructure for AI agents and apps. The company grew its platform 50x in 2025 through word-of-mouth and its open-source community.

Founding Growth Lead at Steel | JobZoey