Senior Content Marketing Manager, Institutional

The role

You will act as the institutional voice for the Stellar blockchain by creating content that influences banks, asset managers, and payment companies. You will own the institutional content program, including case studies, solution briefs, and ABM content tracks.

What you will do

• Tell the story of finance moving onchain through case studies, primers, one-pagers, and web experiences
• Create enablement content to move institutions from evaluation to decision
• Turn active deals and signed partners into case studies and account-specific collateral
• Partner with Product Marketing, Social, Digital Strategy, and agency partners to ship ideas across channels
• Design and own full content motions including recurring programs and ABM content tracks
• Support executive thought leadership by producing research, data, charts, and exhibits
• Build invitation copy, outbound sequences, and pre-event briefs for Meridian and institutional roundtables
• Track BD usage and target-account engagement to decide future content

Required qualifications

• 7–10 years in content marketing, editorial, or research writing
• At least 3 years writing for institutional or enterprise B2B buyers in financial services, fintech, payments, or digital assets
• A portfolio of institutional-grade work including white papers, case studies, and explainers
• Working fluency in tokenization, stablecoins, custody, settlement, and cross-border payments
• Experience partnering with BD, sales, or demand gen on ABM, nurture, and account growth
• Ability to find evidence such as analyst research, industry benchmarks, and customer results
• Ability to plan asset distribution across paid, organic, owned, and partner channels
• Range across formats including long-form, newsletters, web copy, social, and briefs
• Exceptional writing and editing
• Sound judgment on claims regarding technology and regulated institutions
• Ability to run many projects with many reviewers without losing quality or deadlines

Nice to have

• Written for or worked at a bank, asset manager, custodian, market infrastructure provider, or payments company
• Understand how institutions evaluate public blockchains, including multi-chain strategies
• Worked with AI-assisted content workflows
• Built content programs that show up in AI search answers

Benefits

• Competitive health, dental & vision coverage with most plans covered at 100% for employee and dependents
• Flexible time off
• 15 company holidays including a company-wide holiday break
• Generous paid parental leave for all parents
• Paid pregnancy disability leave for birthing parents
• Gym reimbursement ($80 per month)
• Life & ADD (up to $50K)
• Short & Long term disability
• 401K with 4% match
• Health & Dependent Care FSA Accounts
• Commuter benefits with $250/month employer contribution
• Health Savings Account (HSA) with monthly employer contribution

About the company

Stellar Development Foundation (SDF) is a mission-driven non-profit organization that supports the growth of the Stellar blockchain network. The foundation works to create equitable access to the global financial system through blockchain technology.