Field & Events Marketing Manager

Remote, United States. Posted a month ago

The role

You will run a seasonal calendar of events and a paid webinar program. You will manage end-to-end execution for conferences, trade shows, and sponsored events while tracking lead capture and follow-up.

What you will do

Manage end-to-end execution for conferences, trade shows, and sponsored events
Coordinate the work of events contractor and outside vendors
Prepare the team for events with target account lists, briefing docs, and meeting schedules
Implement and maintain event lead tagging in HubSpot
Run post-event follow-up sequences and hand off conversations to sales
Track attendee engagement and share insights
Run the paid webinar program including topic, speaker, promotion, production, and follow-up
Support planning and execution for a Stepful-hosted event
Build repeatable playbooks and checklists
Experiment with AI tools to speed up event prep and follow-up

Required qualifications

5+ years of events or field marketing experience, including at a startup
Track record of managing several events at once from start to finish
Hands-on experience setting up lead capture and campaign tagging in a CRM or marketing automation tool
Experience running webinars or virtual events from promotion through follow-up
Strong project management and communication skills
Willingness to travel to events

Nice to have

Run events for healthcare, health system, or HR and workforce audiences
Helped launch a company's own flagship event or customer summit
Worked in EdTech, workforce development, or healthcare

Benefits

Meaningful Equity Stake
Subsidized Medical, Dental, and Vision insurance plan options
401(k)
FSA, HSA and commuter benefits
Learning stipend
Open vacation policy
Guidance of 15 days PTO annually
Stepful closed the last week of December
15 work-from-anywhere days
10 public holidays observed for 2026

Before you apply

Introductory call with Talent Acquisition team member
Interview with Hiring Manager
Take-Home Assignment
Virtual Panel Interview
On-Site Panel Interview

About the company

Stepful is a workforce platform that builds, trains, and retains talent for health systems. It has trained over 32,000 practice-ready healthcare workers since 2021.