Senior Product Marketing Manager

New York City, Remote. Posted a month ago

The role

You will own B2B positioning, messaging, and go-to-market resources for health system and employer partners. You will also manage case study production, content calendars, and account-based marketing programs.

What you will do

Own and maintain B2B positioning and messaging
Build and refresh GTM assets like pitch decks, one-pagers, battlecards, and email templates
Run case study production from partner interviews to publishing
Own the content calendar to support pipeline goals
Translate program details into buyer-ready language
Build and run outbound and ABM sequences in Clay
Own reporting on campaign and content performance
Experiment with AI tools for research, content production, and personalization

Required qualifications

6+ years of B2B marketing experience across product marketing, demand generation, and/or content
Ownership of positioning and messaging
Track record of building sales enablement assets
Experience partnering closely with a sales team
Experience producing customer case studies
Experience running a content calendar at a steady cadence
Hands-on experience running ABM or outbound programs aimed at enterprise buying committees
Experience building sequences in Clay or a similar tool
Excellent writing skills
Comfort with data and tracking funnel and campaign metrics
Ability to manage several workstreams at once with little day-to-day direction

Nice to have

Marketed to health systems, hospitals, or HR and workforce leaders
Worked in EdTech, workforce development, or healthcare
Been the first product marketer at a Series B–D startup
Experience with HubSpot or other marketing automation and CRM tools

Benefits

Meaningful Equity Stake
Subsidized Medical, Dental, and Vision insurance plan options
401(k)
FSA, HSA and commuter benefits
Learning stipend
Open vacation policy
Guidance of 15 days PTO annually
Stepful closed the last week of December
15 work-from-anywhere days
10 public holidays observed for 2026

Before you apply

Introductory call with Talent Acquisition team member
Interview with Hiring Manager
Take-Home Assignment
Virtual Panel Interview
On-Site Panel Interview

About the company

Stepful is a workforce platform that builds, trains, and retains talent for health systems. It is backed by Y Combinator, Reach Capital, and AlleyCorp.