Manager, Paid Acquisition

New York City, Remote. Posted 3 months ago

The role

The Manager, Paid Acquisition will own end-to-end paid media strategy across Meta, Google, and new channels. You will manage high-velocity campaigns, drive testing roadmaps, and partner with creative teams to hit growth targets.

What you will do

Own end-to-end paid media strategy across Meta, Google, and potential new channels.
Build and drive a continuous testing roadmap across tactics, audiences, creative, messaging, and landing pages.
Manage Search agency and hold them accountable to performance goals.
Monitor performance daily, optimizing toward CAC and ROI targets.
Own weekly KPI reporting and surface trends and scaling opportunities.
Diagnose performance fluctuations and pinpoint driving factors.
Partner with creative teams and external agencies to produce video, UGC, influencer, and static assets.
Stay current on platform updates, algorithm shifts, and industry trends.
Drive new acquisition and full-funnel growth ideas through experiments.

Required qualifications

4+ years of hands-on experience scaling paid social and paid search at a D2C startup.
Experience managing $1M+ monthly budgets.
Track record of driving efficient growth (CAC, ROI, LTV) while scaling spend.
Strong project management skills.
Comfort with tactical execution and strategic thinking.
Sharp communicator able to manage agency relationships and flag risks to stakeholders.
High attention to detail.
Experience managing external creative agencies and providing actionable feedback.
Ruthlessly analytical with ability to dig into performance data.
Able to translate data into a clear narrative.

Nice to have

Worked in EdTech, healthcare, or another mission-driven B2C industry
Geek out over testing frameworks, UGC trends, and performance marketing communities

Benefits

Meaningful Equity Stake
Subsidized Medical, Dental, and Vision insurance plan options
401(k)
FSA, HSA and commuter benefits
Open vacation policy
Guidance of 15 days PTO annually
Stepful closed the last week of December
15 work-from-anywhere days
10 public holidays observed for 2025

Before you apply

Introductory call with Talent Acquisition team member
Interview with Hiring Manager
Take-Home Assignment
Virtual Panel Interview
On-Site Panel Interview

About the company

Stepful is a workforce platform redefining how America's largest health systems build, train, and retain their talent. Since its founding in 2021, Stepful has trained over 32,000 practice-ready healthcare workers.