Retention Marketing Manager, GTM & Feature Adoption

The role

This role acts as a bridge between Product Marketing and Lifecycle Marketing to support new launches. You will manage GTM channel strategies, design experiments, and build campaigns within the martech stack.

What you will do

• Represent Retention in GTM alignment forums with PMM, MarTech, and Data
• Drive GTM channel strategy and experimentation plans end to end
• Translate GTM briefs into targetable audience lists
• Design and run incremental A/B tests on GTM campaigns
• Partner with lifecycle marketers to surface GTM opportunities
• Bridge Product Engineering, PMM, and MarTech tooling to build and launch campaigns
• Apply PMM tiering structure to run launches consistently
• Support seasonal and brand-led campaigns

Required qualifications

• 4-6 years of hands-on experience across growth, lifecycle, or product marketing
• Track record of designing and running experiments
• Excellent project management skills
• Experience partnering with data or engineering teams to translate marketing briefs into targetable audiences
• Hands-on experience building and QAing campaigns in marketing automation or ad-serving platforms such as Iterable, Braze, or Kevel

Nice to have

• Familiarity with subscription or freemium business models

About the company

Strava is the app for active people with over 200 million athletes in more than 185 countries. Their mission is to motivate people to live their best active lives.