Director, Brand Communications

The role

The Director of Brand Communications will lead and execute consumer communications strategy to expand brand and product awareness in the Americas. This leader will position Strava at the intersection of culture, society and sport through earned media.

What you will do

• Develop a measurable consumer strategy across national and local markets
• Execute campaigns to position Strava as the subscription at the center of connected fitness
• Collaborate with marketing and content teams to identify spokespeople and influencers
• Identify company milestones and shape storytelling around partnerships and campaigns
• Use data to uncover trends and build newsworthy PR moments
• Build and support a team culture that encourages autonomy and discipline
• Prioritize media opportunities and prepare talking points, speeches, and presentations
• Manage PR agency resources across North and South America
• Prepare and media train company spokespeople for interviews and speaking engagements

Required qualifications

• At least 10+ years of communications experience
• Exceptional media relations skills
• Superior verbal communication and writing skills
• Outstanding project management skills
• Proven problem-solving skills
• Ability to independently structure and manage priorities for yourself and team members

Nice to have

• Combination of agency and in-house experience

About the company

Strava is the app for active people with over 200 million athletes in more than 185 countries. Its mission is to motivate people to live their best active lives.